FC and WOM - Study 5 - Free vs Paid Event

Eight hundred and eleven adults completed this survey through MTurk. This study followed a 2 (financial constraint vs. control) x 2 (purchase cost: free vs. paid comedy show) between-subjects design, and demonstrated that word-of-mouth is only reduced for financially constrained consumers when the subject matter is a monetary expenditure (vs. a costless yet otherwise identical item).