FC and WOM - Study 5 - Free vs Paid Event
datasetposted on 26.04.2018 by Anna Paley, Stephanie M. Tully, Eesha Sharma
Datasets usually provide raw data for analysis. This raw data often comes in spreadsheet form, but can be any collection of data, on which analysis can be performed.
Eight hundred and eleven adults completed this survey through MTurk. This study followed a 2 (financial constraint vs. control) x 2 (purchase cost: free vs. paid comedy show) between-subjects design, and demonstrated that word-of-mouth is only reduced for financially constrained consumers when the subject matter is a monetary expenditure (vs. a costless yet otherwise identical item).