FC%20and%20WOM%20-%20Study%205%20-%20Free%20vs%20Paid%20Event.csv (41.61 kB)

FC and WOM - Study 5 - Free vs Paid Event

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posted on 26.04.2018, 03:42 by Anna Paley, Stephanie M. Tully, Eesha Sharma
Eight hundred and eleven adults completed this survey through MTurk. This study followed a 2 (financial constraint vs. control) x 2 (purchase cost: free vs. paid comedy show) between-subjects design, and demonstrated that word-of-mouth is only reduced for financially constrained consumers when the subject matter is a monetary expenditure (vs. a costless yet otherwise identical item).

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dc.type.embargo

none

dc.format.extent

42608

dc.identifier.uri

http://hdl.handle.net/10255/dryad.177693

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