FC%20and%20WOM%20-%20Study%206%20-%20Purchases%20vs%20Gifts.csv (50.78 kB)

FC and WOM - Study 6 - Purchases vs Gifts

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posted on 26.04.2018 by Anna Paley, Stephanie M. Tully, Eesha Sharma
Eight hundred and fifty six adults recruited through the IPSOS market research organization responded to this study. This study employed a 2 (financial constraint vs. control) x 2 (purchase vs. gift) between-subjects design, and demonstrated that financially constrained consumers were less likely to discuss new products only when those items were personal monetary expenditures (vs. gifts).

History

dc.type.embargo

none

dc.format.extent

51994

dc.identifier.uri

http://hdl.handle.net/10255/dryad.177695

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Exports