FC and WOM - Study 6 - Purchases vs Gifts
datasetposted on 26.04.2018 by Anna Paley, Stephanie M. Tully, Eesha Sharma
Datasets usually provide raw data for analysis. This raw data often comes in spreadsheet form, but can be any collection of data, on which analysis can be performed.
Eight hundred and fifty six adults recruited through the IPSOS market research organization responded to this study. This study employed a 2 (financial constraint vs. control) x 2 (purchase vs. gift) between-subjects design, and demonstrated that financially constrained consumers were less likely to discuss new products only when those items were personal monetary expenditures (vs. gifts).