FC and WOM - Web Appendix - Study 2
datasetposted on 26.04.2018 by Anna Paley, Stephanie M. Tully, Eesha Sharma
Datasets usually provide raw data for analysis. This raw data often comes in spreadsheet form, but can be any collection of data, on which analysis can be performed.
Four hundred and four adults completed this study. This study followed a 2 (financial constraint vs. control) x 2 (purchase: hedonic vs. utilitarian) between-subjects design, demonstrating the robustness of the main effect across both hedonic and utilitarian purchases.